Unidad Didáctica 1: Introducción
Introducción
1. Conceptos generales sobre SEO
1.1. ¿De qué hablamos cuando hablamos?
1.2. ¿Por qué Google?
1.3. ¿Qué es el SEO?
1.3.1. SEO y SEM
1.3.2. Optimización interna
1.4. Sitio web. Consideraciones generales
1.5. ¿Está nuestro sitio indexado?
2. Buscadores: funcionamiento y algoritmos
2.1. Herramientas para saber si tu sitio está indexado y cómo lo está
2.2. Cómo ve Google nuestra página
2.3. Herramientas
2.4. Qué sucede cuando hay problemas
2.5. Webmasters Tools
2.6. Algoritmo de Google: Page Rank I
2.7. Algoritmos de Google: las métricas en contexto
2.8. Algoritmos de Google: las métricas más utilizadas actualmente
3. Contenidos prácticos
3.1. Lectura relacionada con el sistema SEO
3.2. Análisis de la importancia del posicionamiento de un negocio en los buscadores generales
Unidad Didáctica 2: Factores On-site
Introducción
1. Elección de palabras clave
1.1. Aspectos generales
1.2. Elección de palabras clave
1.3. Consejos para elegir las palabras clave
1.4. Herramientas para seleccionar palabras claves
1.4.1. Google Trends UE04
1.4.2 Otras herramientas gratuitas de Google:
1.4.3 Keyword Tool IO: https://keywordtool.io/google
2. Factores “en la página”. On page
2.1. Elección de herramientas
2.2. Web semántica
2.3. Etiquetado
2.3.1. Introducción
2.3.2. Etiquetas más habituales
2.3.2.1.
<br />
2.3.2.2. <description><br />
2.3.2.3. <keywords><br />
2.3.3. Otras etiquetas a tener en cuenta<br />
2.3.4. Estructura de la URL<br />
2.4. Etiquetas de texto<br />
2.5. Etiquetas de imágenes<br />
2.6. Los Doodles al servicio del SEO </p>
<p>3. Factores “en el servidor”. On server<br />
3.1. Nombre de dominio<br />
3.2. Hosting<br />
3.3. Vecinos de IP<br />
3.4. Redireccionamientos<br />
3.5. Rendimiento y optimización web<br />
3.5.1. Introducción<br />
3.5.2. Aspectos que debemos tener en cuenta </p>
<p>4. Creación de contenidos<br />
4.1. ¿El contenido es el rey?<br />
4.2. Cómo generar contenido relevante y de calidad<br />
4.3. Aspectos a tener en cuenta<br />
4.3.1. Contenido<br />
4.3.2. Método<br />
4.3.3. Cómo redactar los contenidos </p>
<p>5. Black Hat SEO: prácticas SEO penalizables<br />
6.Consideraciones ON PAGE para empresas inmobiliarias<br />
6.1. Creación de la página<br />
6.2. Publicaciones<br />
6.3. Herramientas necesarias</p>
<p>7. Contenidos prácticos<br />
7.1. Síntesis de los factores On-site que influyen a la hora de llevar nuestra página web a las primeras opciones de los buscadores<br />
7.2. Selección de las palabras clave con el objetivo de crear una página web que aparezca en los primeros puestos del ranking de los buscadores </p>
<p>Unidad Didáctica 3: Factores Off-site<br />
Introducción<br />
1. Linkbuilding y linkbating<br />
1.1. Aspectos generals<br />
1.2. Linkbuilding<br />
1.2.1. Aspectos a valorar antes de incluir un enlace hacia mi site<br />
1.2.2. ¿Cómo y dónde puedo conseguir enlaces?<br />
1.2.3. La compra de enlaces<br />
1.2.4.¿Qué es una penalización y cómo la evito?<br />
1.3. Linkbaiting</p>
<p>1.3.1. Que otros nos enlacen<br />
1.3.2.¿Cómo crear contenidos virales?<br />
1.3.3. Herramientas principales para saber quién te enlaza </p>
<p>2. Analítica web<br />
3. Algoritmo de Google, Page Rank y Trust Rank<br />
4. Buenas y malas prácticas<br />
5. Resumiendo las consideraciones OF PAGE para empresas inmobiliarias<br />
5.1. Cualidades de un enlace<br />
5.2. Los enlaces: tipologías y estructura<br />
5.3. Estudiar antes a nuestros competidores<br />
5.4. Medir y controlar los resultados<br />
5.5. Herramientas necesarias en Off Page</p>
<p>6. Contenidos prácticos<br />
6.1. Síntesis de los conceptos Linkbuilding y Linkbaiting<br />
6.2. Búsqueda del algoritmo de Google, Page Rank y Trust RanK<br />
6.3. Identificación de buenas y malas prácticas relacionadas con factores Off-site </p>
<p>Unidad Didáctica 4: Objetivos<br />
Introducción<br />
1. Planteamiento<br />
1.1. Introducción<br />
1.2. El SEO en las Redes Sociales<br />
1.3. Los conflictos en las redes sociales </p>
<p>2. Casos de éxito<br />
3. Casos reales<br />
4. Trabajando el sector inmobiliario<br />
4.1. Orientación de la Venta Hacia la Demanda<br />
4.2 Captación de Inmuebles Basado en la Demanda<br />
4.3 Orientación del Alquiler Hacia la Demanda<br />
4.4 ¿Dónde están los usuarios?<br />
4.5 ¿Qué demandan los usuarios?<br />
4.6 ¿Qué Información demandan los usuarios?<br />
4.7 ¿A Quiénes demandan los usuarios?<br />
4.8 ¿Dónde demandan los usuarios?<br />
4.9 Top SEO Players Compra<br />
4.10 Top SEO Players Alquiler</p>
<p>5. Contenidos prácticos<br />
4.1. Interiorización de la importancia de establecer los objetivos que se quieren alcanzar con el posicionamiento en buscadores<br />
4.2. Analizar un caso de éxito de posicionamiento web que haya marcado tendencia<br />
4.3. Debate relacionado con los pasos a seguir para posicionar una página web </p>
<p>Unidad Didáctica 5: Estrategia y metodología. Conclusiones y seguimiento.<br />
Introducción<br />
1. Qué<br />
2. Por qué<br />
3. Cómo<br />
4. Quién<br />
5. Dónde<br />
6. Cuánto<br />
7. – Relación basada en la persona<br />
7.1. Tipologías de Personas<br />
7.2. Matriz de Dominancia y Emotividad<br />
7.3. ¿Cómo Podemos Construir Personas?<br />
7.4 El Mix de la WEB 2.0<br />
7.5 Top SEM Players Compra<br />
7.6 Top SEM Players Alquiler<br />
7.7 Trabajando las redes sociales<br />
7.8 Orientando y captando inmuebles basado en la demanda<br />
7.9 Diez errores muy comunes en webs inmobiliarias<br />
8. Conclusiones<br />
9. Contenidos prácticos</p>
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